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3 Ways to Get Comfortable With Selling as a Virtual Assistant

selling virtual assistant Sep 05, 2020

As a virtual assistant or freelancer, one of the most challenging skills to master when getting started is the art of selling yourself and your services. Many VAs, myself included, had limited sales experience when first starting out, and the idea of selling brings about fear and nerves.

In this post, I’m going to share with you my top three tips for getting comfortable selling your virtual assistant services to help take your business to the next level.

Remember that you’re a salesperson, regardless of your title

Regardless of whether you are a VA, graphic designer, or online business manager, the number one part of your job role is actually sales. Without sales quite simply, there will be no business or income! Every time you interact with new potential customers, I first want you to remember that they’re a PERSON not a dollar sign. The goal is to build real, authentic connections and relationships with people.

Take the time to engage in enjoyable conversations about real, personable topics and only introduce your services after finding out about the other person’s needs and ONLY IF it feels right to do so. This will take the pressure off feeling like you are a salesman and will stop the dread surrounding these conversations, allowing sales to come naturally to you. 

Selling is a transfer of confidence

Sales is all about having confidence. I know for me it’s taken years to feel comfortable talking about my business and offerings. However, to land any virtual assistance jobs, it’s important to become fully at ease talking about what you can bring to the table.

Remember, if you don’t believe in yourself, no one else will, so remember that when you are having conversations in the DM’s and on Discovery Calls. Talk to business owners in the same way you would to any of your friends, past colleagues ask questions and let the conversation flow naturally. Remember, you’re two humans having a conversation 😉

Think of something you’ve purchased in the past - did it feel like someone was selling to you?

Think back to one of your most memorable sales experiences. How did the salesperson you were speaking to act and interact with you? What was it about their manner that convinced you to purchase? By remembering what you enjoyed about past experiences, you can learn and apply these tactics to your own sales. 

For me, it’s all about natural and genuine interactions. When someone makes me believe in a product and the benefits it could bring to my life, I’m much more likely to buy it & the same goes with your services!

By applying these three methods to your future selling, you will be more relaxed and confident in approaching potential clients. It’s all about practice, so after any sales interactions (selling in the DM’s or Discovery Calls) take time to reflect and think about what went well and what you could improve for next time. 

If you want to dive even deeper into selling as a service provider, I created a free training that shows you how to scale a service-based business to $3K months without burning out. Click here to watch it right away!


After more than 10 years in corporate marketing, Steph decided that she was ready to go full force in her virtual assistant biz to help other entrepreneurs automate & organize the backend.

The end result? $10K+ months, completely booked out & ready to teach other women to do the same thing!

What began as a tiny dream to eventually help other moms stay home with their kids, turned into an obsession that she's fully invested in as a business coach.

Today, she helps service providers start and scale their done-for-you businesses without burning out.

Steph also has an insane obsession with Chipotle & Amazon Prime. She lives outside of Chicago with her husband, little boy and pup.

Click here to get instant access to a free training that shows you how to scale a service-based business to $3K+ months without burning out.