Mom Boss Monday (Ashley DeLuca)

mom boss monday Jun 15, 2020

This weekly blog post highlights women who are successfully running their online business while managing a household to #NormalizeTheShitShow that comes with the territory of “doing it all”.

These moms are going to share the messy side of running their biz & raising kids, what a typical day in the life looks like (does this even exist?!), how they deal with mom guilt and SO MUCH MORE!⁠

You're getting a sneak peek into what their life looks like so you don't have to feel bad when you haven't bathed your kids in weeks & they have avocado in their hair as they lay in their crib (guilty 🙋🏼‍♀️).⁠

This week we’re hanging out with Ashley of Ashley K DeLuca.

Explain what you do & who you service in your business.

I'm an email marketing strategist who helps coaches and strategists create a stream of pre-sold leads and turn their subscribers into buyers!

How many kids do you have? What are their ages?

One kiddo. Nicholas. 1.5 years old.

What makes you unique as a mom & business owner?

One thing you need to know about me is that I'm an enneagram 3 with tons of energy. Every once in awhile I hop on a coffee chat, and I'm told that I'm contagiously positive. It's seriously so incredibly easy to get down in the dumps while you are trying to run a business, take care of the kids, and do #allthethings.

I just always try to look on the positive side because it allows me to show up as my best self to those who are around me. On the flip side, I live and breathe email marketing. I love learning new tips + tricks that I share inside of my community because, at the end of the day, I want them to succeed alongside me. There are so many people who do email marketing, but I dominate it. ;)

What's the hardest part of running your business and being a mom?

Gosh, it depends on the stage your child is in. As they say, new levels, new devils. I like to say new milestones, new problems. It's hard when you constantly have to adjust your work in order to make sure that your child is taken care of. The work-life-mom balance is hard and something I struggle with often.

I have apologized SO many times for my child and over the past year, I have begun to embrace that my child is part of my business. It's the why behind my business. Not to mention, most of my clients are also parents so they 100% totally get it. Right now, my son is 1.5 and a total crazy toddler. I did a live the other day and within 30 minutes he had scattered dog food everywhere, spilled the dog bowl of water, tornado the living room with his toys, threw a cup at me, and handed me an empty snack bowl. You just have to go with it even though it can be super frustrating.

What is one "messy" thing about being a mom/biz owner that you would never share in public?

Oh boy, honestly, I feel like my son watches a bit too much TV and eats too many veggie straws. But in all seriousness, my house is NOT spotless. Sometimes some of the chores stack up like dirty dishes because, for those days, my priorities might be a bit different. I have been in both periods where I super focused on a clean house vs super focusing on my business and honestly you have to find your balance.

For me, my balance is putting my life in containers. 8-10 am is when I am focusing on being a mom, getting things ready for the day, and doing a light amount of chores. 10-3 pm is when I do my work as my son naps from 1-3 usually. Then from 3-7 pm, I'm 100% in mom mode by spending time with my son and doing anything that needs to be done around the house or outside. After 7 pm, it's my free time to do whatever I want and is my time to catch a breath.

What does a "typical" day look like for you (I know this doesn't exist but let's pretend).

  • 7:30 am - wakeup with Hubby, get myself ready for the day, feed dogs, and do my quiet time
  • 8:30 am - make breakfast + wake up Nicholas + do any light chores for the morning
  • 10 am - start work by logging into ClickUp and doing my workday start-up tasks
  • 12 pm - make lunch for the entire family + light chores and break from work then I put Nick down for his nap at 1 pm
  • 1-3 pm - I focus on my intense work that needs 100% of my attention or calls if I have some scheduled
  • 3 pm - end my workday and then switch to mom mode for the rest of the day!

Do you ever feel mom guilt?

YEP - all the time. I really struggle with this because I want to do and be better at everything I do. I struggled with this from day 1 as a momma as I always set the bar just a bit too high for me to reach.

I give myself a ton of grace and again, set containers so I know that I am present for that current area of my life. These containers have been SO helpful for me to turn off my work brain that seemed to always be going on inside of my head!

What's your favorite thing about being a mom/biz owner?

Being the CEO. Not just for the title, but I love running my own ship. When I worked in corporate, I had a hard time conforming to other's ways when I thought of a better process or way. I love the challenges and adventure that comes with running my own business.

I'm also a huge fan of being able to make my own schedule. It seriously makes it so much easier for me to be able to be the mom + wife + business owner I want to be. OHHH and lastly, anytime breaks. I love being able to walk away and take a break when I need to and not to a schedule that a computer set up for me.

What's ONE piece of advice would you give to other moms in the entrepreneurial space?

You have to give yourself grace hands down. Otherwise, you are just going to be stuck beating yourself up ALL THE TIME. You have to use automation and use your time towards money-making activities. It is so easy to think you have to do it all, but you don't.

You can run a VERY lean business and be super profitable. Trust me, that's what I do!

Hang out with Ashley online!

Facebook (She’s most active here)

Follow Steph on Instagram to get even more tips & tricks + a behind-the-scenes sneak peek at what it REALLY looks to manage life as a mom and business owner.

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