How To Niche Down As A Virtual Assistant

selling virtual assistant Sep 23, 2020

As a Virtual Assistant, you likely possess many valuable skills to offer to your future clients. However, one thing many VA’s fail to do is niche down to their main skill set - the one that people (clients & friends/family) are always telling them they’re amazing at. 

In this post, I’m going to discuss why you should niche down your service-based business, and how you can implement this to keep growing and improving your business offerings.

Why Niching Down is Important

There are many great benefits to have a niche regardless of whether you are a VA, OBM, graphic designer, social media manager, copywriter, bookkeeper..the list goes on and on. One of the most noticeable benefits for you is that you will no longer have to worry about not being able to complete a task. 

I’m sure you’ve experienced clients who ask for something out of your scope of knowledge, and it can be frustrating for both of you. For example, maybe they need help with writing social media posts but you’re not great at, or enjoy, writing. By niching down, you will be able to clearly explain the services you can offer, and what you can provide for any potential client. 

By choosing a niche that you really love and enjoy working on, you will be much more confident in your work, and the results will show through your passion and expertise. Plus, you can also become a top-performing VA within your niche, which will help with marketing through word of mouth recommendations. You’ll be the person that is being tagged in all of those Facebook posts when people are looking for help with whatever it is you do.

How to niche down to focus on one service or audience that you’ll serve

It’s important to note that you don’t necessarily need to niche down in your specific offerings (i.e. writing, designing..etc). You can actually select an audience to become your niche instead, and specialize in providing your services for that one business field. 

First, you need to decide what you know how to do well, and what you most enjoy doing. Your niche should be an area that you consistently receive great feedback and results in. Consider your past work experience and the types of people and businesses you have previously worked for.

Then, you’ll want to take the time to research your potential niche before launching into that area, and figure out how you can stand apart from others in that field. What makes you different and unique? 

When looking at potential fields you can niche into, it’s important not to just look at current trends when picking your area of specialization. While something may be popular now, it’s not guaranteed to last, and you are much more likely to succeed working in a field that is recession-resistant and that appeals to you.

What happens when you don’t niche down

You might still be wondering why it’s so necessary to niche down, and that’s a great question! Many people who work as a general VA find they end up completing a lot of tasks they really hate, as they have such a general description of services they provide. When you decide to niche down and actually focus on what you LOVE to do, your level of satisfaction in your work and overall well-being levels will be much more improved. 

Another big consideration is the clients you are working with. As a specialist, you will find that you get clients who are a much better fit for your service and who value the work you’re doing. This will likely lead to more consistent and reliable work when you find clients that are a great match for you.

Are you still trying to decide what would be the best niche area for your service? If you are looking for more inspiration and advice, I break all of this down in more detail inside my free masterclass that shows you how to grow a service-based business to $3K months without burning out. Click here to watch it right away!


After more than 10 years in corporate marketing, Steph decided that she was ready to go full force in her virtual assistant biz to help other entrepreneurs automate & organize the backend.

The end result? $10K+ months, completely booked out & ready to teach other women to do the same thing!

What began as a tiny dream to eventually help other moms stay home with their kids, turned into an obsession that she's fully invested in as a business coach.

Today, she helps service providers start and scale their done-for-you businesses without burning out.

Steph also has an insane obsession with Chipotle & Amazon Prime. She lives outside of Chicago with her husband, little boy and pup.

Click here to get instant access to a free training that shows you how to scale a service-based business to $3K+ months without burning out.

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