Mom Boss Monday (Emily Conley)

Sep 21, 2020

This weekly blog post highlights women who are successfully running their online business while managing a household to #NormalizeTheShitShow that comes with the territory of “doing it all”.

These moms are going to share the messy side of running their biz & raising kids, what a typical day in the life looks like (does this even exist?!), how they deal with mom guilt and SO MUCH MORE!⁠

You're getting a sneak peek into what their life looks like so you don't have to feel bad when you haven't bathed your kids in weeks & they have avocado in their hair as they lay in their crib (guilty 🙋🏼‍♀️).⁠

This week we’re hanging out with Emily Conley of Emily Writes Well.

Explain what you do & who you service in your business.

I'm a creative copywriter and strategist. I help online coaches and service providers hone their brand voice, tap into their unique personality, and write copy that connects with their dream clients and makes effortless sales.

How many kids do you have? What are their ages?

One daughter: She's 2!

What makes you unique as a mom & business owner?

Helping business owners create copy that connects is my super power! I'm a big believer in owning your unique personality and I help people acknowledge, accept, and use their authentic voice as a way to grow their business. I also really value the importance of having FUN and pride myself on bringing as much laughter as possible to my work with my clients. My ability to listen well and engage with my clients helps them dig deep into their business, their values, and their value. Then I turn all of that gold into beautiful words that their audience can't wait to read!

What's the hardest part of running your business and being a mom?

I really struggle with turning off "work Emily" and having clear boundaries for being "mom Emily." As my daughter has gotten older, and more capable of entertaining herself, I find myself working for longer stretches of her awake time. Then at the end of the day I feel guilty for not giving her one-on-one attention and being more focused on my work than on her. On days when I focus on her, I feel like I'm neglecting my clients and falling behind with my work. Learning how to set clear time boundaries for working and mom-ing is my biggest struggle right now.

What is one "messy" thing about being a mom/biz owner that you would never share in public?

Sometimes I'm resentful of my mom responsibilities. It's really hard to say that without sounding like I don't love or appreciate my daughter. But sometimes I see other, non-parenting business owners talk about their full days of work and their solo walks they take and how they wake up at 9 am every day... and I'm insanely jealous. I would (obviously) never trade my kiddo for anything in the world, but there's definitely some resentment that pops up. And she used to at least go to preschool two days a week, but we made the tough decision not to send her given the current pandemic situation. So I don't even have those two 5-hour chunks of dedicated work time anymore. It's a challenge.

What does a "typical" day look like for you (I know this doesn't exist but let's pretend).

7:30 am: I wake up and scroll around on my phone (I've tried waking up earlier to get in "me time" before my daughter is awake, but sleep is MORE worth it than anything else for me)

7:45-8:15: Get my daughter up and dressed. She's a snoozer most mornings and I don't wake her up before she's ready. Every now and then she'll sleep til 9 and those are days I'm super lazy.

8:15-9:30: Brekkie and work time. We eat together with my husband and then she has independent playtime while I answer emails and do a little bit of work.

9:30-11:00: We go on a walk almost every day and play on our neighborhood playground. There's a group of moms with kids around her age who are usually there at the same time, so I get a little time to chat with grown ups and she loves having other kids around.

11-1:00: My husband works from home full-time, and he takes over parenting at 11 most days. I'll escape to my desk or his office (I'm getting my own office SO SOON and I cannot wait) and work on bigger projects from 11-12:30. Then I'll eat lunch with them both!

1:00-3:00: This is "nap" time. Nap goes in quotes because most of the time my 2 1/2 year old doesn't actually sleep. She does build forts, read all of her books, take all of her Pull-Ups out of her drawers, and sing a lot of songs to herself. But this is sacred time, so as long as she stays in her room and I can put my head down and actually work, I'm happy!

3:00-3:30: She has a snack while I wrap up any of my work for the afternoon. I usually shut my computer at 3:30 and leave it like that until after she's in bed. Sometimes I'm swamped and will sneak in some work while she plays in the afternoon.

3:30-5:30: Play time! We'll play in her splash pad in the backyard when it's warm, or do art projects and kinetic sand etc. I try to be really involved with her during this play time.

5:30-6:30: She plays with her dad while I make dinner or vice-versa, depending on what we're having and who feels like cooking. I usually want to cook dinner after a full day because its a chance to put in AirPods and listen to a podcast. We all eat together at the table.

6:30-7:30: Clean up from the day and bath time! My husband gives her a bath 95% of the time, so I usually clean up the kitchen or do some work while that's happening.

7:30: She goes to bed!

7:30-10:00: My husband is working on his MBA, so he does school work two or three nights a week and I'll work. The other nights we usually just crash on the couch and watch a few episodes of Grey's Anatomy. (We've been watching the entire show from the first season since quarantine began in March... and we're almost caught up!)

10:00: My bed time! Although I usually stay up chatting with my husband for far too long and actually fall asleep around 11:30 or 12:00 most nights.

Do you ever feel mom guilt?

I feel mom guilt sometimes, but I'm getting better at overcoming it. I actually think I feel more guilt about feeling like I don't feel enough mom guilt... if that even makes sense! Hah. I do feel guilty about not spending enough time with my daughter when I work a LOT throughout the day. I don't ever feel guilty about taking time away though. My husband and I try to get away for a solo weekend or trip at least a few times a year. Getting enough alone time to just be together and not be parents makes us BETTER parents, so I don't usually feel guilty about that.

What's your favorite thing about being a mom/biz owner?

I love that I get to have the best of both worlds! I get to stay home with my daughter and be the one who raises her, but I also get to build a successful business, use my creative energy, and earn money. There are definitely trade-offs, but I can't imagine a better set-up for our family.

What's ONE piece of advice would you give to other moms in the entrepreneurial space?

Outsource domestic work! Hiring someone to clean our home once a month made a HUGE difference for me. I stopped feeling guilty for not cleaning more and it lifted that emotional energy burden of having to plan out chores and follow through on them. I outsourced house cleaning before I actually outsourced any business tasks, and it ended up giving me SO much more time to focus on my work.

Hang out with Emily online!

Instagram (She’s most active here)

Follow Steph on Instagram to get even more tips & tricks + a behind-the-scenes sneak peek at what it REALLY looks to manage life as a mom and business owner.

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