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Mom Boss Monday (Amy Edge)

mom boss monday Aug 03, 2020

This weekly blog post highlights women who are successfully running their online business while managing a household to #NormalizeTheShitShow that comes with the territory of “doing it all”.

These moms are going to share the messy side of running their biz & raising kids, what a typical day in the life looks like (does this even exist?!), how they deal with mom guilt and SO MUCH MORE!⁠

You're getting a sneak peek into what their life looks like so you don't have to feel bad when you haven't bathed your kids in weeks & they have avocado in their hair as they lay in their crib (guilty 🙋🏼‍♀️).⁠

This week we’re hanging out with Amy Edge of Amy Edge & Co.

Explain what you do & who you service in your business.

"I’ve been working with online business owners for the last six years as an operations and project manager. I work with clients to help them get out of their own way and stop being the bottleneck in their own business.

As a certified Director of Operations, I strategically partner with impact-driven business owners to manage & create operations that increase profits, empower your team, and scale your business so you can fully step into your CEO role.

How many kids do you have? What are their ages?

16, 14, 11, 5

What makes you unique as a mom & business owner?

My energy.. even though I am an introvert, when I am on client calls, running trainings, coffee chats, leading team meetings, my energy screams positivity and collaboration. I think its the enneagram 3 in me.. always striving to achieve and succeed.

What's the hardest part of running your business and being a mom?

Splitting my focus. I am an incredibly driven person and sometimes (okay a lot of times) when we are in launch mode with a client, it's incredibly hard to not focus on that project and the details. I tend to think about process improvement, visibility methods, project metrics, and so on, and so on when I am trying to relax, drive, take a shower, etc. It can become complete tunnel vision, but this also is why I am so detailed and pro-active in my clients' business because their success is incredibly important to me. 

What is one "messy" thing about being a mom/biz owner that you would never share in public?

Do I really need to pick one messy thing? Because if I am honest with you (and myself!) being a business owner and a mom, is just messy in general. It took me awhile to be okay with this, a long while. But, over time, I realized that there were certain ideals that I just couldn't live up to every day and still remain sane (mostly). I had to take a long look at what did I want out of my day and more importantly how did I want my children to feel every day. 

When I felt consumed by striving for 'perfect' and having an Insta-worthy house, I wasn't pleasant to be around. I was more concerned about tidy-ness and empty sinks versus the moments that were quickly passing us by. 

So, behind-the-scenes here, it's not tidy anymore, when I 'clock-out' I neglect the dishes and spend more time on the trampoline, playing Fortnite, or playing catch. 
And, TBH here's a few things that I've also adapted that to many people will seem messy, but for us, its a way to ensure that when the workday is over, I get to solely focus on them and leave work till tomorrow. 

I rely on screen time for all the kids. If I really need to focus, I have them all go downstairs, play their videos, or watch tv with whatever snack they want and then run to my office and lock the door so I can really, really focus on that project. 

Cereal is a staple for dinner around here. I'm more than happy to pour a bowl of cereal and have a family movie night over cooking and cleaning the kitchen. 
It's rare for me to fold the laundry. We wash, dry, and then throw our clothes in the drawers and hang up what's needed. I mean how many times have you folded your kid's pajama and the next day they are all mixed together in their drawers. 

I gladly pay for support. Hiring my kids for odd jobs is the best of both worlds. they get to see what it's like to run a business, they make some $$, I can easily delegate some work off my plate AND I get to spend more time with them.

What does a "typical" day look like for you (I know this doesn't exist but let's pretend).

I swear by block-scheduling and batching tasks to make things super productive since I am always juggling a ton of hats.

Generally, my days looks like this:

  • 6:30 wake-up and rest, relax, quick tidy up
  • 8:30 email and social media catchup
  • 9:00-12:00 scheduled work time
  • 12:00-1:00 lunch and hang out with the husband
  • 1:00-3:00 scheduled work time
  • 3:00-4:00 email and social media catchup
  • 4:00-8:00 family, dinner, kids extra-curricular
  • 8:00-9:00 catch-up (if needed) or self-care activities and hanging out with the hubs.

Do you ever feel mom guilt?

"Heck yes! Every day and sometime even multiple times a day. It's easy to glamorize motherhood especially when so many other people seem like they have all their shiz together. But, in reality, no one has it all figured out, They really don't. 

One thing that's important to remember here is that when you started to feel this twinge, you have to acknowledge it, don't cower and don't hide from it. Realize this is natural and then decide you are going to take action.

Figure out what leads you to feel this way. Really be honest with yourself. Once you realize how you got here, you can devise a plan to be pro-active so that you can avoid those triggers in the future. "

What's your favorite thing about being a mom/biz owner?

Since this is a family biz, they are pretty familiar with what I do and who I work with. They love being able to help with client projects, shopping for gifts during the holidays and more. My teenagers also love all the ‘tips’ so they can use them on their own social media accounts. My favorite part is that they WANT to become part of the business..

What's ONE piece of advice would you give to other moms in the entrepreneurial space?

Don’t look at the outside world or those perfectly-curated squares on Insta — none of that is real. Figure out what makes you happy, what fuels your soul and find a way to ALWAYS do that!!!

Hang out with Amy online!

Business Facebook Page 
Personal Facebook Page

Follow Steph on Instagram to get even more tips & tricks + a behind-the-scenes sneak peek at what it REALLY looks to manage life as a mom and business owner.

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