Mom Boss Monday (Jen Dys)

mom boss monday Dec 14, 2020

This weekly blog post highlights women who are successfully running their online business while managing a household to #NormalizeTheShitShow that comes with the territory of “doing it all”.

These moms are going to share the messy side of running their biz & raising kids, what a typical day in the life looks like (does this even exist?!), how they deal with mom guilt and SO MUCH MORE!⁠

You're getting a sneak peek into what their life looks like so you don't have to feel bad when you haven't bathed your kids in weeks & they have avocado in their hair as they lay in their crib (guilty 🙋🏼‍♀️).⁠

This week we’re hanging out with Jen Dys of Level Up Business Creative.

Explain what you do & who you service in your business.

I help established online and creative entrepreneurs connect with and convert their audience into loyal customers using Pinterest.

I'm a Pinterest strategist who focuses on custom marketing strategies with my clients to help them reach their goals. Whether it's growing an email list, increasing digital product sales or growing their audience, I work with them to ensure they have the right Pinterest strategy and sales funnels in place to make it happen!

How many kids do you have? What are their ages?

I have two girls - ages 6 and 10!

What makes you unique as a mom & business owner?

I come from a career in physical therapy. I went the traditional career route and ended up in my dream job. I always planned to be the career mom. When my kids were born, I had to return to work full time with an 8-week-old infant and 3-year-old because my PTO ran out. I knew there HAD to be something more for me.

When I became a mom, I always had that pull to be home. This was never in my plan. I made the decision when my kids were little that I would be home for them one day. This transition of letting go of what everyone expected from me and stepping into my role as a business owner has been the most challenging.

Now, I've made it happen. I put in my notice recently to leave my now on-call job and be home for my kids and work in my business full time. I completely understand and can relate to any other moms in the community who are or have gone through this.

As a mom and business owner, there is no shortage of challenges, but I wouldn't have it any other way. I love the work that I do for my clients and I love that I can make it work around my family.

What's the hardest part of running your business and being a mom?

The hardest part has been turning off my business mind when I should. I too often think of tasks that need to get done and work in the evenings.

Turning this off and sticking to a stop time has been hard. Especially on those days when my kids are home from school or have a virtual day. My phone is often going off and I have a habit of checking it in real time which takes away from the time I'm spending with them.

What is one "messy" thing about being a mom/biz owner that you would never share in public?

The "messy" is the best part of running a business from home. I admit that my house cleaning and laundry falls behind on busy weeks. I think I've gotten better at embracing the messy parts of this journey. When my kids are home, they for sure video bomb me when I'm on a call. =)

What does a "typical" day look like for you (I know this doesn't exist but let's pretend).

A typical day looks like:

4:30am - 6:00am - Morning routine, workout, and shower

6:00am - 8:00am - Getting kids up, breakfast, and out to the bus stop on time

8:00am - 10:00am - Daily marketing block - connecting with other business owners, following up with past messages, scheduling calls, etc.

10:00am - 12:00pm - Client work and/or connection calls

12:00pm - 1:00pm - Lunch and maybe some cleaning

1:00pm - 4:00pm - Client work and/or connection calls

4:00pm - 5:00pm - Pick kids up from the bus, snacks, homework, and chores

5:00pm - 6:00pm - Dinner and clean up

6:00pm - 8:00pm - Family time

8:00pm - Kids to bed (sometimes I go to bed too)

8:00pm - 10:00pm - Time with my husband before bed

This is typical when my kids are in school. If they have a virtual day, I'm doing my marketing in pockets in the morning and all client work/calls in the afternoon and evening. In the summer and on school breaks, I block time for marketing in the morning and client work in the afternoon.

I love that I can flex and move things around as needed.

Do you ever feel mom guilt?

I don't feel the guilt as much anymore. If I'm doing more business tasks when my kids are home I do feel it, but not near as much as when I was working full time.

When I do feel the guilt from working in my business too much, I have found journaling to be helpful.

I've also found adjusting my schedule and getting everything done before they get home helps me manage time, so I can be more present with them.

What's your favorite thing about being a mom/biz owner?

I LOVE the freedom!  I work harder than I did when I had a job, but its work I love and I have the freedom to create my days.  

What's ONE piece of advice would you give to other moms in the entrepreneurial space?

That we are all put on this earth to serve and work in our strengths and gifts. Through our businesses we are contributing and serving others while being there for our family.

This right here makes us all pretty badass =)

Hang out with Jen online!


LinkedIn (She's most active here)



Follow Steph on Instagram to get even more tips & tricks + a behind-the-scenes sneak peek at what it REALLY looks to manage life as a mom and business owner.

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